By 2025, bottomless brunches have transformed into a full-blown cultural phenomenon. What was once a simple daytime affair has now become the ultimate social experience, with many opting for brunch over traditional clubbing. The market has exploded, as every restaurant looks to cash in on the brunch craze. It’s easier than ever to find an event that’s fun, vibrant, and exactly what you're looking for.

So, what can we expect from a bottomless brunch these days?

• Unlimited Drinks: Gone are the days of just Prosecco. Today’s brunchers are spoilt for choice, with venues offering everything from cocktails and wine to spirits, mixers, and beer — all within a set time limit (usually 90 minutes to 2 hours).

• Varied Brunch Menus: From vegan and veggie to halal and gluten-free, the options are diverse. And the days of basic eggs benedict or fry-ups are behind us. Think burgers, chicken shish, and other exciting, fulfilling options to satisfy every craving.

• Live Entertainment: A live DJ, saxophonist, or bongo player? If you haven’t seen one of these at a brunch, have you really experienced the full vibe? It’s all about the atmosphere, with plenty of singing, dancing, and letting loose.

• Private & Group Deals: Bottomless brunches (and dinner parties) are quickly becoming the go-to option for birthdays, hen parties, and special celebrations. No wonder — they offer the perfect mix of food, drink, and fun, all in one vibrant package.