Partners
North Pole x London Brunch Events
The Rebranding Story
The Challenge:
North Pole found itself at a crossroads, rich in potential but struggling with an outdated reputation and a quiet dancefloor. The goal was a total identity overhaul to recapture the market's attention. They didn't just need customers; they needed a 'lightning in a bottle' moment to inject a fresh lease of life into the venue and prove they were once again the epicentre of the local social scene.
The Action:
Since 2018, our partnership with North Pole has served as a masterclass in venue rebranding. When we began, our strategy was a total market "re-introduction" stripping away the outdated narrative and replacing it with a high-demand, aesthetic-led brunch experience designed for the social media age.
By leveraging our promotional expertise and crafting an "unmissable" offer, one that became iconic for its time, we generated an immediate surge of attention that fundamentally shifted the venue's reputation overnight. We curated a series of brunches unlike anything the local scene had witnessed, blending a varieity of food, drinks, music themes with "Instagrammable" décor. This transformed the venue from a quiet space into a sought-after destination, perfectly timed to capture the peak of the bottomless brunch trend.
The results speak for themselves: for the last seven years, we have achieved near-constant sell-outs. Today, North Pole is recognised as one of London’s leading party brunch spots, attracting a loyal following that travels from across the UK and even from abroad, specifically to experience the atmosphere we created.
The Result:
- Over 50,000 new customers
- Over 400 brunch events held
- One of London's leading party brunch spots
- 90% of weekends are sell-outs
- Becoming recognised as one of the UK's party brunch spots
- Incremental Revenue Growth: Generated an estimate of £2 million in gross brunch sales, creating a new, high-margin revenue stream during off-peak windows.
- Hundreds of thousands of social media impressions via the Lovebrunch creator network.
PizzaExpress x London Brunch Events
The Global Giant
The Challenge:
Having conquered the Dubai social scene with a legendary brunch reputation, high-street icon PizzaExpress faced a high-stakes challenge: how to translate that sun-soaked, high-energy success back to the UK market. They needed more than just a menu rollout; they needed to pivot their heritage brand to capture a younger, trend-focused audience hungry for a new kind of 'lively' weekend ritual.
The Action:
To create the 'brunch-culture' within a UK framework, we worked closely with PizzaExpress to curate a fast-paced, high-volume service model that didn't compromise their culinary standards. We implemented an effective system to ensure a fast and reliable drinks service, while integrating live DJs to transform their familiar dining spaces into high-energy party hubs. By targeting our marketing at a new demographic of social-first diners, we bridged the gap between a classic pizza brand and the modern UK brunch scene.
The Result:
- Plans to roll out new PizzaExpress brunch spots monthly
- Becoming recognised as one of the UK's party brunch spots
- Rapid Market Penetration: Delivered 1,100+ new customers within the first 6 months of the partnership in 1 location.
- Incremental Revenue Growth: Generated an estimate of £40,000 in gross brunch sales, creating a new, high-margin revenue stream during off-peak windows.
- Hundreds of thousands of social media impressions via the Lovebrunch creator network.
Lokanta x London Brunch Events
The New Contender
The Challenge:
For a newly opened venue like Lokanta, the first few months are a race against time to build 'must-visit' status. To cut through the noise of a saturated market, they sought a strategic partnership that would guarantee immediate footfall and a proven revenue stream. They needed a partner who could transform their brand-new space into a high-octane destination from day one through the power of a signature brunch experience.
The Action:
We provided a 'plug-and-play' solution that acted as a catalyst for instant hype. By aligning their Mediterranean-inspired menu with our high-yield brunch format, we deployed a multi-channel campaign focused on 'exclusivity.' This allowed Lokanta to focus on serving excellence while we managed the logistics, ensuring the venue operated at peak capacity from its very first weekend.
The Result:
- Over 10,000 new customers
- Over 200 brunch events held
- One of London's leading party brunch spots
- Incremental Revenue Growth: Generated an estimate of £402,000 in gross brunch sales over a 4 year period, creating a new, high-margin revenue stream during off-peak windows based on 3 hours a week.
- Hundreds of thousands of social media impressions via the Lovebrunch creator network.